Job Description :
I. GENERAL PURPOSE:
The Digital Marketing Analyst provides digital marketing solutions for multiple, complex projects being delivered to web, social, and mobile channels to meet marketing, product, and sales strategies. Interfaces with key business stakeholders at all levels to understand complex business problems and present creative, engaging, customer-centric digital solutions to be delivered in a retail environment. Reviews and analyzes web traffic, emerging trends, and the competitive landscape and communicates the current capabilities and opportunities to project teams and business stakeholders.
II. ESSENTIAL RESPONSIBILITIES:
1. Develops, evolves, and then communicates various digital strategy, including but not limited to web, social, and/or mobile strategy. Defines engaging, retail-oriented solutions, best practices, and opportunities to meet business objectives and the broader customer experience.
2. Works closely with customers, stakeholders, and technology partners to understand business goals, multi-channel marketing strategies, brand strategies, content strategies, product strategies, and technology solutions in order to create best-fit digital marketing programs and solutions, serving as a trusted advisor to internal customers.
3. Keeps management informed of project activity, interdependencies, challenges and opportunities and educates stakeholders by socializing new, interdependent, or evolving digital capabilities and opportunities.
4. Manages and distills research, analytics, competitive activities, and emerging trends to support digital strategy. Makes tactical decisions, and socializes opportunities with stakeholders. Monitors competitive landscape as well as other related verticals such as retail or financial, creating insights for future development; sets, meets, and re-evaluates key performance indicators for all projects and BAU digital capabilities
5. Ensures consistent messaging within digital channel by working with content providers, content strategists, and cross-channel marketing and business partners to ensure consistency throughout customer experience.
6. Other duties as assigned or requested.
• High School Diploma or GED
• 3-5 years of relevant, progressive experience in the area of specialization. Grandfathered experience requirements effective August 2016.
• Master’s degree
• Digital Agency Experience
• Social Media Experience
IV. SCOPE OF RESPONSIBILITY
Does this role supervise/manage other employees? No
V. WORK ENVIRONMENT
Is Travel Required? No
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.
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