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Regional VP Sales - Central PA

Highmark Inc.

  • Company Highmark
  • Camp Hill, PA
  • Sales/Account Management
  • Full time
  • Day (United States of America)

Company :

Highmark Inc.

Job Description : 


This job is responsible for one or more of the following: sale of new business, new business to existing accounts, and/or account retention for a plan or specified geographic area. The incumbent manages client assignments, hires and trains sales staff, and manages close ratios. Develops and implements strategies and policies relating to new and renewal commercial sales and service. The incumbent focuses on the acquisition, retention and profitability of the various market segments, broker / consultant relationships and exploring new distribution channels.  Develops overall targets for sales and/or retention and tracks performance against targets.


  • Develop and implement sales and/or retention strategies for the entire market. 
  • Lead the strategic planning efforts for the market, including product, distribution channels, technology, enrollment, and sales administration.
  • Develop overall membership and revenue targets within market, communicate targets to staff, and measure and reward outcomes.
  • Ensure the financial success of the market, including profitability and viability. 
  • Establish and monitor the financial management, including market budget.
  • Provide strategic leadership to the Sales, Client Management and Client Service Staff as applicable, including determining team and department structure required to meet goals, ensuring accountability for performance and results, and coaching and developing staff.
  • Establish and maintain strategic relationships with critical internal and external stakeholders, such as brokers, consultants, key client contacts, regional and state public officials, product leaders within diversified businesses, executives, divisional leaders, other market leaders, etc.
  • Partner with and influence internal leadership teams to ensure alignment and deliver products, processes, services, and technologies in support of the overall Organization strategy as well as the market sales and retention strategy.
  • Other duties as assigned or requested.



  • Bachelor’s Degree
  • 8 years of health insurance industry experience
  • 8 years of sales leadership experience
  • State specific Producer License Life, Accident & Health are required or obtained within 45 days of hire


  • None


  • Master’s Degree in Business Administration
  • Highmark or BCBS Experience
  • Strong relationships with key external stakeholders in market
  • Experience with the ‘Challenger’ Selling Model
  • Marketing experience


  • Proficiency in financial forecasting and industry trends
  • Knowledge of core health insurance and ancillary products
  • Critical thinking and complex problem solving
  • Persuasion and negotiation
  • Excellent communication skills


Does this role supervise/manage other employees?



Is Travel Required?


Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement: This position adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements. 

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability. 

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Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity ( )

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