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Manager Digital Creative Development

Highmark Health

  • Company Hignmark Health
  • Home, PA
  • Communications
  • Full time
  • Day (United States of America)

Company :

Highmark Health

Job Description : 


This job manages the team within MX / Tonic that designs, codes, and traffics digital advertising, including but not limited to display, social, SMS, email, and emerging technologies. This inspirational leader has a strong background in digital design and a deep understanding of development (HTML, CSS) to implement advanced features such as video, audio, and other interactive elements. Interfaces with key business stakeholders and senior leadership regularly to solve complex business problems with effective digital content solutions. The incumbent has a keen eye for detail and a passion for efficiency, while driving world-class creative that encourages viewers to interact and engage with the brand.


  • Perform management responsibilities to include, but are not limited to: involved in hiring and termination decisions, coaching and development, rewards and recognition, performance management and staff productivity.  Plan, organize, staff, direct and control the day-to-day operations of the department; develop and implement policies and programs as necessary; may have budgetary responsibility and authority.
  • Lead, influence, and champion best processes and behaviors for the Digital Marketing channel. Monitor and uphold consistency, as well as brand integrity, across digital design and development for all business units. Develop and document enterprise knowledge in the form of technical articles, and best practices as needed.
  • Use software development and user experience principles to be the practical and inspirational leader of a team that executes unique design and  interactive digital solutions that create a world everyone embraces health & engages our targeted personas.
  • Challenge the status quo in analyzing existing processes. Implement innovative processes and technology that accelerates business impact and efficiency.
  • Proactively identify opportunities to optimize the learning experience and consumption of related technologies, content/messages through relevant or innovative tactics and tools (A/B Testing, User Testing, etc.) 
  • Designs original content and components based on brand standards, Adobe Creative Suite.
  • Other duties as assigned or requested.



  • 5 years in Front-end development
  • 5 years in Digital Ad building
  • 5 years in Rich Media advertising skills trafficked in Google Advertising Programmatic Platforms (Studio, Search Ads, Analytics, Display & Video 360)
  • 5 years in HTML5/CSS/JavaScript/JSON to execute dynamic, changing data channels on the front end
  • 5 years in Leadership / Management


  • 7 years in Rich Media advertising skills trafficked in Google Advertising Programmatic Platforms (Studio, Search Ads, Analytics, Display & Video 360)
  • 5 years of Prior Agency experience


  • Excellent written, interpersonal communication, and presentation skills
  • Proven track record of defining project requirements and delivering successful projects on schedule, with cross-functional teams
  • Successfully partners through collaboration with an ability to lead and influence others within a matrixed organization
  • Leads with a true sense of propriety while engaging the workforce to do the right thing for our customers,  every time, while raising creative standards
  • Conflict Management
  • Leadership



  • Bachelor's degree in Information Science, Communication Design, Digital Design, or related field  OR 4+ years of management experience at a top brand or agency


  • Master's degree in Information Science, Communication Design, Digital Design, or related field 



  • None


  • None

Language (Other than English):


Travel Requirement:

0% - 25%


Position Type

Office- or Remote-based

Teaches / trains others


Travel from the office to various work sites or from site-to-site


Works primarily out-of-the office selling products/services (sales employees)


Physical work site required


Lifting: up to 10 pounds


Lifting: 10 to 25 pounds


Lifting: 25 to 50 pounds


Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement : This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times.  In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. 

Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.

Pay Range Minimum:


Pay Range Maximum:


Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations.  The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability. 

EEO is The Law

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity ( )

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For accommodation requests, please contact HR Services Online at

California Consumer Privacy Act Employees, Contractors, and Applicants Notice

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