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J211034

Marketing Operations Analyst

Highmark Health

  • Company Hignmark Health
  • Home, PA
  • Marketing/Advertising
  • Full time
  • Day (United States of America)

Company :

Highmark Health

Job Description : 

JOB SUMMARY

The job supports the marketing department's Process Analysis, Reporting and Improvement efforts,  rollouts of productivity  tools and process,  and  design and implementation Marketing Talent Development & Training, as well as  New Hire Onboarding programs.  Supports the senior and Lead Analysts in  researching and analyzing basic to complex issues surrounding the processes and systems of the entire marketing organization and makes recommendations surrounding improving processes, efficiency and practices. Interacts and collaborates with marketing senior leadership,  subject matter experts within marketing organization and procurement to drive selection and use of  productivity management tools and resources that measure marketing value, impact and contribution. Supports the implementation of all training-related projects for marketing  team talent and skills development, as well as new-hire onboarding. 

ESSENTIAL RESPONSIBILITIES

  • Process Analysis, Reporting  and Improvement. Research and analyze basic to complex issues surrounding the processes and systems of the entire marketing organization. Make recommendations surrounding improving processes, efficiency and practices. Simulate and test process improvements. Communicate changes and support training to impacted business units. Ask effective process discovery questions to determine process exceptions, competing priorities, inconsistencies and other hindrances to efficient work scenarios.  Identify gaps and wastes for continuous improvement. Use process mapping and other business software to draw up policies and procedures. Recommend methodology and resources for unstructured processes and methodologies such as agile marketing process and project prioritization methodology. May train teams on process and improvements. Work with leadership and stakeholders to identify reporting needs. Recommend reporting design and streamlines reporting production process. 
  • Project Management and Technology Platform Rollouts. Interact and collaborate with senior leadership,  subject matter experts within marketing organization and procurement to aid selection and use of  productivity management tools and resources that measure marketing value, impact and contribution, such as marketing reporting and analytics; project management; workflow processes; creative production and fulfillment; and, digital asset management, e.g. Optimize tools to drive high accountability, move campaigns to market faster, streamline marketing planning and execution, and get the most value from our assets.  Collaborate with team and responsible for the execution of complex, large-scale projects (such as digital asset management, creative project management tool, video file share platforms) from planning to completion.  Plan, develop and execute against schedules to ensure timely completion of projects. Define and monitor matrix team members’ roles and functions, coordinating team activities throughout the lifecycle of the project. Analyze data, identify trends and inefficiencies to prevent problems from arising. Create and implement mitigation and contingency plans where needed. Create presentations, facilitate meetings and provide roadmaps and periodic recommendations for improvement.
  • Marketing Talent Development & Training and New Hire Onboarding.  Provide input and recommendations around training-related projects for marketing  team talent and skills development. Consult with hiring managers for new hire onboarding training (including coaching through universal onboarding and training plans as well as collaborating to advise role- and team-specific recommendations). Identify and propose (along with senior leadership) gaps and opportunities for training, talent and skills development and maintains a calendar of all opportunities and activities, adapting and communicating plan rollouts as needed. Measure the success of training efforts and compile executive summary reports for review.
  • Other duties as assigned.

EDUCATION

Required

  • Bachelor's Degree in Business Administration/Management, Mass Communication or Marketing

Substitutions

  • 6 years of related and progressive experience in lieu of Bachelor's Degree

Preferred

  • None

EXPERIENCE

Required

  • 3 - 5 years in Creative Services

To include

  • 1 - 3 years in Process Design
  • 1 - 3 years in Training and Development
  • 1 - 3 years in Project Management

Preferred

  • 3 - 5 years in Marketing

LICENSES AND CERTIFICATIONS

Required

  • None

Preferred

  • None

SKILLS

  • Agile Project Management
  • Organizational Design
  • Project Management
  • Business Process Mapping
  • Budget Management
  • Oral & Written Communication Skills
  • Collaboration
  • Continuous Improvement
  • Coaching
  • Strategic Thinking

Language (Other than English)

None 

Travel Required

0%  - 25%


PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

Teaches / trains others regularly

Occasionally

Travel regularly from the office to various work sites or from site-to-site

Occasionally

Works primarily out-of-the office selling products/services (sales employees)

Never

Physical work site required 

Yes

Lifting: up to 10 pounds

Constantly

Lifting: 10 to 25 pounds

Occassionally

Lifting: 25 to 50 pounds

Rarely

Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.

Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements. 

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability. 

EEO is The Law

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity ( https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf )

We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact number below.

For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.org

California Consumer Privacy Act Employees, Contractors, and Applicants Notice


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