Company :Highmark Health
Job Description :
Coordinate, execute and disseminate primary research projects in order to provide insights and information regarding markets, competitors, customers, and effectiveness of campaigns. Research will be conducted and managed in a way that supports business decisions, measuring performance, and provides strategic guidance to the organization at a department and overall level.
1. Manage and coordinate the entire research process of each assigned project to assure that the research methodology, instruments and vendors are the best fit for achieving results.
2. Evaluate, negotiate with, contract, coordinate and manage vendors and temporary services on continuous project-by-project basis.
3. Coordinate quantitative and qualitative research projects (focus groups, in-depth interviews, satisfaction surveys, etc.) throughout the entire process, which includes managing the recruitment process for participants through the development of recruiting guidelines and supervision of the recruiting process itself. Responsible for the review and presentation of final deliverables to key stakeholders.
4. Identify and monitor key industry trends and activities, as well as provide proactive research on competitor activity.
5. Manage the preparation of reports developed from the research data collected, whether the information is qualitative, quantitative or both. Analyze research results and develop insightful research reports based on the analysis. Incumbents (case by case/level) may be required to provide recommendations to management.
6. Act as subject matter expert with respect to key research findings. Report on methodologies used and provide insight on findings. May also act as lead project manager for high-profile projects, and utilize other department members to obtain/compile facets of the project. Manage ongoing, complex, long-term projects Identify need for implementing new processes/ongoing projects.
7. Establish and maintain a knowledge management process for the collection, synthesis, and dissemination of pertinent market, strategic, and competitor information.
8. Other duties as assigned or requested.
Education, Licenses/Certifications, and Experience
- Bachelor’s degree in Business or 6 years equivalent professional business experience
- Experience in Marketing Research *
- Prior experience with developing and presenting analysis of primary research data is essential
* Marketing research experience is defined as having worked as either a project manager or lead research analyst for a minimum of 5 years. Work on ether the client or vendor side of the research industry is acceptable. Previous experience in marketing research with insurance is a plus.
- Master’s Degree in Business Administration
- Prior experience in Health Care / Health Insurance
- Proven expertise in customer satisfaction research / programs
Knowledge, Skills and Abilities
- Training in specific marketing research methodologies such as statistical analysis, focus group moderating, are a plus.
- Experience mentoring and/or overseeing co-workers and/or reporting staff.
- Proficiency in all Office products (Word, Excel, PowerPoint) as well as technical ability to learn various other data and online applications.
SCOPE OF RESPONSIBILITY
Does this role supervise/manage other employees?
WFA - Work From Anywhere
Is Travel Required?
Referral Level: 2
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement : This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.
Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.
EEO is The Law
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